The African consumer landscape is evolving at a rapid pace, driven by growing populations, advances in technology and rising income. Plus, Africa’s urbanization is more rapid than anywhere in the world, creating huge opportunities for housing, transportation, water and power.

The time to strengthen North America-African trade and investment connections has never been greater. Six of the world’s 10 fastest growing economies are in Africa, which boasts a large and growing middle class that appeals to North American investment. Canada is a global economic power and a proven leader in technology – a member of The Commonwealth. Conversely, Africa is projected to be the world’s fastest growing region until 2040 amidst an era of increased prosperity, and is drawing unprecedented investment and attention. Unlike China and the United States, however, Canada has been slower to recognize the tremendous business potential in Africa.

This is a critical moment for the political and business leaders of Canada and Africa to increase their engagement and exploit mutually beneficial areas of interest. Through keynote presentations, strategic briefings, panel discussions and market spotlights, TAF Canada creates the ultimate platform for enhancing trade and investment between both sides and fostering long-term relationships