The African consumer landscape is evolving at a rapid pace, driven by growing populations, advances in technology and rising income. Plus, Africa’s urbanization is more rapid than anywhere in the world, creating huge opportunities for housing, transportation, water and power. The time to strengthen North America-African trade and investment connections has never been greater. Six of the world’s 10 fastest growing economies are in Africa, which boasts a large and growing middle class that appeals to North American investment. Canada is a global economic power and a proven leader in technology – a member of The Commonwealth. Conversely, Africa is projected to be the world’s fastest growing region until 2040 amidst an era of increased prosperity, and is drawing unprecedented investment and attention. Unlike China and the United States, however, Canada has been slower to recognize the tremendous business potential in Africa.